The Comms Bestie Group Chat
A weekly round-up of what I'd drop in the group chat.
Join 7,500+ comms pros for the best 5 minutes of your week.
Think: smart reads, spicy takes, useful tips, and ideas that made us rethink comms (or just made us laugh).
Who will take the OpenAI CCO job?
Hey besties,
Full disclosure: I've been in build mode, creating something new and exciting for our OTR members (and, of course, a bit for you all too). I've been deep in code and QA instead of group chats, but couldn't miss the chance to share what's been floating around this week. 👇️
...
May 29, 2026
Announcement on ramps
Hey friends,
If we were in a group chat, here's everything I would have dropped (at 4:37am because my children have decided this is an appropriate wakeup time): 👇️
🚗 Announcement on ramps: Rachel Karten of Link in Bio (literally) wrote out your next announcement strategy. The hint: lo...
May 22, 2026
We've Got New (Media) Rules
Hey besties,
For four straight weeks, I've run a subject line A/B test: one version I write, the other I leave to AI. For four straight weeks, I've lost. The bots have won. But like Dwight vs. Dunder Mifflin Infinity, I will not relent. I will win someday, and I will shout it from the rooftops.
L...
May 15, 2026
The $33,000 bad comms impact
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Hey besties,
The group chat overfloweth this week. Let’s dive in 👇️Â
🤖 Reporter Bot: Business Insider reporter Amanda Hoover made an AI version of herself to talk to experts (including me) about when it makes sense for journalists to use AI. My thoughts...
May 08, 2026
Is your CEO an influencer? 🤳
Hey besties,
🤖 Slopfest: Between the Sora shutdown, anecdotal claims of low readership of AI stories, and the impending tokenmageddon, the love/hate relationship with AI is real. But please, for the love of all things, don't rely on AI for your spicy takes.
🤳 Exec social value: Busine...
May 01, 2026
OpenAI vs. Anthropic is better than Bravo 🍿
Hey besties,
Happy belated Internal Comms Day to all who celebrate. Now let’s group chat 👇️Â
🍿 Grab the popcorn: OpenAI vs. Anthropic drama is officially better than Bravo. (Also, bless you comms teams.) This week’s edition: Sam Altman compared Anthropic’s Claude Mythos rollout to "bu...
Apr 24, 2026
Everyone thinks they can do comms now
Hey besties,
Yesterday I had a full hour-long conversation about comms and AI never came up once. It's possible. But apparently not for this newsletter.
Let's group chat 👇
📬 Reporter’s &*#@$ inbox: What's the best pitch subject line? The one that actually gets a journalist to open...
Apr 17, 2026
Your comms AI chief of staff
Hello friends,
Happy Masters Week to those who celebrate ⛳️. One thing you might not know about me: I married into a golf family. Both of my in-laws were professional golfers. There's so much hardware in their house that the guest bathroom mouthwash holder is a championship trophy. Normal.
Unfort...
Apr 10, 2026
Big Bestie Energy
Hey besties,
Here’s what had my group chats lighting up this week.
🤖 PR for Your AI: I've long been a proponent of "doing PR for your AI" program. Basically meaning, you need to be talking about how you're automating rote work and doing more strategic work with AI. Two things on this ...
Apr 03, 2026
Delayed accountability, swift action
Hey besties,
A departure from our normal links-based newsletter this week.
We’ll dive into how two comms teams responded to allegations of harm against children. One acted immediately. The other waited until they had no choice.
✊ First: United Farm Workers and Cesar Chavez
The New York Times publ...
Mar 20, 2026
The great GEO debate
Hey besties,
Not sure about you, but my brain hurts from the pace of AI innovation. Just when I get my head around vibe coding, now I'm supposed to be OpenClaw-ing? 🤯 Don't stress... I'll experiment with everything for you and let you know what's worth the work. For now: your Claude Projects, Gem...
Mar 13, 2026
Anthropic's hiring AI comms ops
Hey besties,
Say all you want about awkward CEOs, but I really want to try McDonald's new product burger. 🍔 While we’re here, as much as we love execs over brands doing social… we may need to start recommending acting classes in the strategy.
Let's group chat 👇
🤖 AI ops is here: L...
Mar 06, 2026
